Samsung and BTS Focus on the Ocean Waste Crisis With Short Film ‘Galaxy for the Planet’ – Adweek

Samsung and BTS Focus on the Ocean Waste Crisis With Short Film ‘Galaxy for the Planet’ – Adweek

Based on the notable increase in high-profile sustainability initiatives from companies like FedEx, Salesforce, GM and a plethora of others, it’s clear that brands are recognizing how highly environmental issues rank amongst today’s consumers—especially with Gen Z. Electronics and smartphone brand Samsung is continuing to stoke the conversation with the help of high-profile partners: the K-pop superstar band BTS.

Source: https://www.adweek.com/brand-marketing/samsung-and-bts-focus-on-the-ocean-waste-crisis-with-short-film-galaxy-for-the-planet/