Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Advertisers reach these engaged fans through a variety of channels, including live video streaming on mobile, which has quickly gained traction with the rise of over-the-top sports streaming……..
While travel might have taken a back seat over the last few years, the industry looks set to bounce back at a record pace. Travelers are looking to take to the skies again, as vaccination rates continue to rise and travel restrictions are eased around the world.
The global travel and tourism sector is expected to reach $8.6 trillion this year, just 6…….
Performance marketing agency MNTN has worked to give television advertisers, including brands that had never run TV campaigns, a way to make their efforts more successful. As connected television (CTV) enables brands to reach target audiences on different devices, performance campaigns can be further enhanced.
“We’ve found that a lot of our clients — this is the first time that th…….
Cazoo has decided to “lower” its brand marketing spend to focus on performance channels, as the online car retailer embarks on a “business realignment” programme.
On a mission to “de-risk the path to profitability”, Cazoo intends to cut around 15% of its employees – equivalent to 750 jobs across the company – and slow the pace of new hiring. The plan also includes “modi…….
MarTech network Wondrlab has acquired Neon, a performance marketing agency. The Neon acquisition follows the WYP acquisition and the Opportune acquisition.
Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by deliveri…….
Performance marketing is affiliate marketing on a larger scale, with new technology and partnerships incorporated into the performance marketing mix.
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We hear the term “digital marketing” thrown about a lot. In actuality, there are numerous sorts of digital marketing techniques, and each type’s outlets and capacities are expanding on a daily basis. Performance mark…….
Digimaze has won the performance marketing mandates for Just Watches and CottonWorld. For Just Watches, Digimaze will design and supervise campaigns while enhancing audience engagement on the website through performance marketing strategies. These strategies will aim at increasing the ability of Just Watches to offer watches, not just on their own website, but also on other marketing platforms …….