DEAR HARRIETTE: I recently put myself out there and started dating again. I have been a single mom for most of my son’s life. He is now a junior in college, so I thought it was time. I have used a reputable dating app. Already I have met two interesting guys, but it hasn’t turned out very well. In each case, the guy acted like he was head over heels in love with me almost insta…….
More than a year after its founding, dating app Lox Club had all the ingredients of a successful startup brand: good public relations via articles in titles like The New York Times and Vogue, celebrity investors and events in Miami, New York and LA. What was missing was a paid social strategy to capitalize on the hype, a strategy that’s increasingly driving new customers on TikTok.