As the U.S. Senate prepares to vote on updating antitrust statutes to deal with new digital era abuses, the airwaves have been filled with emotional but fact-free advertising blasting any action. The Wall Street Journal headlined, “Big Tech Has Spent $36 Million on Ads to Torpedo Antitrust Bill,” and Politico reports the senate Majority Leader will not bring the legislation to the floo…….
American Advertising Federation Honors Mālama Hawai’i Visitor Education Series with 2022 Best of Show Award – Hawaii Tourism Authority
For Immediate Release: June 2, 2022HTA Release (22-12)
22-12 HTA_HTUSA_AAF Hawaii Awards_NR 060222.pdf
HONOLULU — Mālama Hawai‘i, the multi-media visitor education series created by the Hawai‘i Tourism Authority (HTA) and its contractor Hawai‘i Tourism USA (HTUSA), was honored with a Best of Show and …….
National Advertising Division Finds Certain Global Medical Response, Inc. Air Ambulance Transport Advertising Claims Supported, with Qualification – Yahoo Finance
NEW YORK , May 26, 2022 /PRNewswire/ — The National Advertising Division (NAD) of BBB National Programs determined that Global Medical Response, Inc. (GMR) provided a reasonable basis for certain advertising claims for its Air Ambulance Transport. However, NAD recommended that the advertiser clearly disclose qualifying information related to its AirMedCare Network (AMCN) subscription membersh…….
Digital Advertising Act aims to break up big tech ad platforms – TechTarget
Another Congressional bill aims to break up big tech companies — this time, it’s targeting their digital advertising practices.
The bipartisan Competition and Transparency in Digital Advertising Act introduced May 19 by Sen. Mike Lee, R-Utah, wants companies like Google, Meta and Amazon to sell off parts of their advertising businesses.
It aims to separate platforms providing …….
TikTok Publishes New Guide to Effective Advertising Approaches Around Ramadan – Social Media Today
TikTok has published a new guide to help marketers map out their Ramadan tie-in strategy, which includes a range of usage insights, case studies and advertising pointers to consider in your approach.
The 12-page guidebook is primarily aimed at Indonesian and Malaysian marketers, but the notes are fairly universal for those looking to reach audiences around Ramadan. You can download the …….
In advertising, the pandemic is (mostly) over – Morning Brew
Ads are often aspirational. So it’s no wonder the pandemic has all but disappeared from them this year.
Long gone are ads encouraging social distancing from major brands like Coca-Cola and McDonald’s. Few are the spots featuring people masked up inside crowded indoor spaces. And almost entirely absent are references to making the most …….
Paid-for advertising still not covered in Online Safety Bill – ComputerWeekly.com
Consumer watchdog Which? has reiterated its call for the UK government to tackle fraudulent paid-for advertising in the upcoming Online Safety Bill, after finding social media platforms and search engines are failing to adequately protect their users from scams.
Research conducted by Which? found that an estim…….
Digital audio advertising 101 – spotify.com
That’s why we launched the Spotify Advertising Academy — to help businesses of all sizes get up to speed and become certified experts on digital audio ads. With free, interactive courses like Digital Audio Foundations and Intro to Podcast Advertising, you can lea…….
Legendary Chicago marketing and advertising ‘GOAT’ Joel Goldsmith passes – ReelChicago
Legendary Chicago Marketing and Advertising “GOAT” and Producer Joel Goldsmith passed away earlier this week at age 84, after a lengthy battle with Parkinson’s Disease.
Joel was a legend in advertising. Beginning his early career as an accomplished co…….