History repeats itself with Big Tech’s misleading advertising – Brookings Institution

As the U.S. Senate prepares to vote on updating antitrust statutes to deal with new digital era abuses, the airwaves have been filled with emotional but fact-free advertising blasting any action. The Wall Street Journal headlined, “Big Tech Has Spent $36 Million on Ads to Torpedo Antitrust Bill,” and Politico reports the senate Majority Leader will not bring the legislation to the floo…….

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American Advertising Federation Honors Mālama Hawai’i Visitor Education Series with 2022 Best of Show Award – Hawaii Tourism Authority

For Immediate Release: June 2, 2022HTA Release (22-12)

22-12 HTA_HTUSA_AAF Hawaii Awards_NR 060222.pdf

HONOLULU — Mālama Hawai‘i, the multi-media visitor education series created by the Hawai‘i Tourism Authority (HTA) and its contractor Hawai‘i Tourism USA (HTUSA), was honored with a Best of Show and …….

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National Advertising Division Finds Certain Global Medical Response, Inc. Air Ambulance Transport Advertising Claims Supported, with Qualification – Yahoo Finance

NEW YORK , May 26, 2022 /PRNewswire/ — The National Advertising Division (NAD) of BBB National Programs determined that Global Medical Response, Inc. (GMR) provided a reasonable basis for certain advertising claims for its Air Ambulance Transport. However, NAD recommended that the advertiser clearly disclose qualifying information related to its AirMedCare Network (AMCN) subscription membersh…….

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Digital Advertising Act aims to break up big tech ad platforms – TechTarget

Another Congressional bill aims to break up big tech companies — this time, it’s targeting their digital advertising practices.

The bipartisan Competition and Transparency in Digital Advertising Act introduced May 19 by Sen. Mike Lee, R-Utah, wants companies like Google, Meta and Amazon to sell off parts of their advertising businesses.

It aims to separate platforms providing …….

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TikTok Publishes New Guide to Effective Advertising Approaches Around Ramadan – Social Media Today

TikTok has published a new guide to help marketers map out their Ramadan tie-in strategy, which includes a range of usage insights, case studies and advertising pointers to consider in your approach.

The 12-page guidebook is primarily aimed at Indonesian and Malaysian marketers, but the notes are fairly universal for those looking to reach audiences around Ramadan. You can download the …….

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