Cazoo switches from brand to performance marketing – Marketing Week

Cazoo has decided to “lower” its brand marketing spend to focus on performance channels, as the online car retailer embarks on a “business realignment” programme.

On a mission to “de-risk the path to profitability”, Cazoo intends to cut around 15% of its employees – equivalent to 750 jobs across the company – and slow the pace of new hiring. The plan also includes “modi…….

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Why is performance marketing the next marketing frontier? – Free Press Journal

Performance marketing is affiliate marketing on a larger scale, with new technology and partnerships incorporated into the performance marketing mix.
/Representative image |

We hear the term “digital marketing” thrown about a lot. In actuality, there are numerous sorts of digital marketing techniques, and each type’s outlets and capacities are expanding on a daily basis. Performance mark…….

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Digimaze bags the performance marketing mandates for Just Watches and Cottonworld – The Financial Express

Digimaze has won the performance marketing mandates for Just Watches and CottonWorld. For Just Watches, Digimaze will design and supervise campaigns while enhancing audience engagement on the website through performance marketing strategies. These strategies will aim at increasing the ability of Just Watches to offer watches, not just on their own website, but also on other marketing platforms …….

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